Do You Have a KEY or KEYS?

UNLOCK THE POTENTIAL


This one is for all the 2nd year Public Relations and Communication students. As we approach the long-awaited finish line of our course, there are just a few hurdles and a bit of sprinting we need to get through. At this point I know many of us are asking ourselves the same question, which is "Am I ready?" and "Can I do this?". Can I a current PR student become a successful Public Relations Practitioner of a successful organisation or a Public Relations consultant? Doubt is inevitable and avoidable, sooner or later one questions themselves.


 The way I see it, instead of questioning yourself negatively as a future PRP, why not focus on what you are good at, what you can offer an organisation, what are your strengths and your abilities to take advantage of them. Sharpen your swords, polish your amour and prepare yourself for battle! Show what you're capable of, take all that you have learned and familiarise yourself with it. Know your work, so you have a clue to what you are doing when you enter the industry. As we are still in the learning phase, we have to be aware of what is expected of us in future, take all the opportunities that are made available for us.

We should all be prepared for what an organisation expects from us, we have to bring something to the table. As PRPs we will have to work with other departments to come up with strategies that will benefit the organisation in a positive way, we have to use different platforms to reach people, keep up with technological developments that we might be able to take advantage of, be prepared for anything that comes our way and deal with many other matters concerning the organisation. We need to help come up with smart, creative and fresh methods to keep the organisation in people's minds and conversations. We are the keys of the future communication of organisations between their internal and external audiences, we are the generation of new technology and we have to unlock these technologies and use them for our organisation's benefit.

http://www.wikihow.com/Work-in-Public-Relations

Do you have a key or keys? What do you have to offer?

 

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MAKE ME WANT TO WATCH

Lets talk television advertising, What's your take on how brands approach us the audience? Do you notice the work or creativity that goes in it? Or does it not seem important to you as individual?

Today traditional television broadcast is still effective as any other form of advertising, and it is very important that brands are able to use the platform in a creative way when they appeal to their target audience. The Savanna Dry adverts are a perfect example of how to draw your audience in and the kind of elements most people relate to, these ads use humour, sarcasm and puns in their concepts, which I think is brilliant and has paved way for many brands to do the same. By using or creating an advertisement around those elements, it can ensure that people are bound to pay attention when the ad appears on television, as this is one of the main reasons for the advertisement.

Savanna has managed to associate itself with being funny,cool, crazy and memorable and now its target audience anticipate their next television ads, it has built up quite a reputation by entertaining people with the ads, it has created a positive  attitude towards the brand and should be well maintained. Many brands such as Nandos, CTM, Chicken 'n Licken, Castle Lite and more are also using humour to get the attention of their audience. Although this is a very good strategy to implement, not all brands can use this because it might not be appropriate to both the brand and its relevant target audience, but its still the best way to grab the attention of the audience instead of the old straight to the point advertising that eventually bores and irritates us, brands must try different approach angles, it does not have to be funny.

http://www.therisetothetop.com/davids-blog/secrets-revealed-tv-advertising-real-keys-success-business/