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MAKE ME WANT TO WATCH

Lets talk television advertising, What's your take on how brands approach us the audience? Do you notice the work or creativity that goes in it? Or does it not seem important to you as individual?

Today traditional television broadcast is still effective as any other form of advertising, and it is very important that brands are able to use the platform in a creative way when they appeal to their target audience. The Savanna Dry adverts are a perfect example of how to draw your audience in and the kind of elements most people relate to, these ads use humour, sarcasm and puns in their concepts, which I think is brilliant and has paved way for many brands to do the same. By using or creating an advertisement around those elements, it can ensure that people are bound to pay attention when the ad appears on television, as this is one of the main reasons for the advertisement.

Savanna has managed to associate itself with being funny,cool, crazy and memorable and now its target audience anticipate their next television ads, it has built up quite a reputation by entertaining people with the ads, it has created a positive  attitude towards the brand and should be well maintained. Many brands such as Nandos, CTM, Chicken 'n Licken, Castle Lite and more are also using humour to get the attention of their audience. Although this is a very good strategy to implement, not all brands can use this because it might not be appropriate to both the brand and its relevant target audience, but its still the best way to grab the attention of the audience instead of the old straight to the point advertising that eventually bores and irritates us, brands must try different approach angles, it does not have to be funny.

http://www.therisetothetop.com/davids-blog/secrets-revealed-tv-advertising-real-keys-success-business/